What led you to work in the energy storage industry?
While pursuing my Master of Science in Business and Economics, of which one year abroad in Buenos Aires I was able to study marketing. When graduating, I looked for a position where I could get practical use of my newly achieved knowledge. One thing that made me want to apply to Nilar and work in the field of energy storage was being able to work for a company that develops a product of the future that also develop environmentally friendly products. Both these things makes me proud to be a Nilar employee.

What’s most fun about your job?
The most fun thing is being an essential part of the operations, being the one who has an overview of our sales and marketing related efforts. I like being a part of building a marketing department, creating and building processes and standards of the company’s way of working with marketing. I also appreciate that my work allows me to be very creative.

What is the most common misconception about your role?
Sometimes people seem to think that marketing is only related to brochures and catalogues. My role is a lot broader and includes profiling the company in close collaboration with the product and sales departments, to support the sales initiatives.

Early mistakes that you learnt from in your career?
Early in my career, It was difficult to differentiate good sales representative arguments from what are real facts and useful products and services for our company to invest in.

Who inspires you?
I am inspired by women who can combine a successful career with a rich social and family life along with a healthy lifestyle.

A good book you’ve read?
I would like to highlight a book called “Portionen under tian: bra mat för dig, din plånbok och planeten” (The portion under ten: good food for you, your wallet and the planet) written by Hanna Olvenmark. It’s a book that encourages you to be environmentally friendly by cooking based on seasonal ingredients, with every portion costing less than 10 SEK instead of buying takeout.

What is the coolest thing you’re working on right now?
During June, our plan was to exhibit at the industry fair “ees Europe”. Our plan was to release revolutionizing news at the fair, but the current global situation forced us to put things on hold. Together with the marketing team, now my work is focused on reevaluating and getting new inspiration on how we can launch these innovative news in the near future.

A secret talent?
For 8 years now, I have been DJing in my free time. I am part of the collective Okidoki and I recently became member of the music collab space Bageriet in Stockholm. You can hear my mixes on Soundcloud, under the name Vråmo!

Best tip to stay productive?
Start by setting up clear routines for your workday. If working from home, still dress up as if for a normal day at the office. Allow yourself to take breaks, just as you do when working at the office. Take time to be off work after working hours. If you get stuck on a task – training and outdoor activities is great to clear your thoughts!

What’s the best thing about working at Nilar?
Even though it’s still early in my career, my ideas are being heard and I get to contribute to setting processes for ways of working with marketing related projects. Because we are working in an industry that is in an early developing stage, me and my colleagues get to meet new challenges and a lot of times solve big questions. As a bonus, the team spirit at Nilar makes me look forward going to the office.